Vayner3 Partners With Crown Royal for Token of Gratitude NFT


This season, the iconic NFL whisky sponsor Crown Royal returned to the NFT scene with a brand new Web3 experience in partnership with Vayner3, one of the top Web3 companies. The project titled “Crown Royal Chain of Gratitude” launched along with the brand’s first 60s Super Bowl ad. Basically, the new blockchain game involves NFT minting and exciting prizes while creating a new community!

digital collectible from the Crowd Royal NFL themed NFT collection
Crown Royal celebrated their Super Bowl LVII ad by launching a new NFT-powered experience in collaboration with Vayner3. Credit: Crown Royal

Why Did Crown Royal Get a Super Bowl Themed Experience?

Super Bowl LVII was undoubtedly one to remember, including for the NFT market! One of the top examples comes from Crown Royal, the official whisky sponsor of the National Football League (NFL).

This year, their Canadian-themed ad was celebrated virtually too with a new NFT project “Crown Royal Chain of Gratitude.”  This is in fact the second blockchain experience for the iconic brand. Their debut campaign titled “That Deserves a Crown” was equally successful.

For this drop, Crown Royal joined forces with the Web3 consulting company Vayner3 to create an NFT-powered experience.

digital GIF of a whisky bottle from Crown Royal
Crown Royal made its Web3 debut back in 2022 with an exclusive themed NFT drop. Credit: Crown Royal

How does Crown Royal’s NFT Game Work?

In short, collectors can mint one NFT called “Token of Gratitude” via the official platform. Each minter will receive a unique link they can send to a friend to grow a “chain of gratitude”. If you want to participate, you can either mint an NFT to start your own chain or get a link from a friend.

All in all, the core purpose of Crown Royal’s NFT game is for each player to grow a chain as big as possible. Users with the biggest Chains of Gratitude can win a personalized Crown Royal cape. What’s more, one lucky collector can receive a pair of custom Crown Royal sneakers!

“We’re proud to close out a great second season as the official whisky partner of the NFL, extend the spirit of generosity and really champion those that make game day great at the stadiums across the country and in our daily lives,” said Nicky Heckles, Vice President of Crown Royal.

What is Vayner3?

Founded during the 2021 NFT boom, Vayner3 (formerly known as VaynerNFT) is a Web3 consultancy company founded by Gary Vaynerchuck. The firm aims to offer guidance to DAOs, NFT projects, and other companies wanting to join the Web3 world.




All investment/financial opinions expressed by are not recommendations.

This article is educational material.

As always, make your own research prior to making any kind of investment.


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